Marketing has developed so far, and its definition has been iterated and updated. In the Internet era, the C-side traffic dividend has gradually subsided, and many companies have turned to B-side services. So, what is the difference text messagte service between 2B and 2C marketing? This article will introduce three aspects, I hope to help you. Everyone is familiar with marketing, but what exactly is marketing? It may be difficult to put it into words. Marketing has been in existence since the early 20th century. With the development of social economy and market economy, marketing has undergone fundamental changes, including the iterative and updated definitions. From the latest definition of marketing, marketing still revolves around "products and customers". So the question is,
what is the difference between marketing for "business" (2B) and for individual (2C) customers? The 2013 American Marketing Association (AMA) definition is: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society text messagte service at large. Marketing is the activities, systems, and processes of creating, communicating, delivering, and exchanging market offerings that are valuable to customers, clients, partners, and society. The Internet entered the second half, and the C-side traffic dividend gradually subsided, and more and more large enterprises turned their attention to B-side services. For example, Tencent, at the end of 2018, announced that it "takes
root in the consumer Internet and embraces the industrial Internet", launching a strategic upgrade. However, there is basically a consensus now: marketing routines on the C-side will not work on the B-side. Why is this? As a bricklayer who has been engaged in B-side and C-side marketing, I would like to talk with you about the difference between 2B and 2C marketing. 1. First, let’s understand 2B and 2C B2B (Business-to-Business) is simply business-to-business, while B2C (Business-to-Consumer) is business-to-consumer. Of course, there are also C2C (Consumer-to-Consumer) consumer-to-consumer. Huawei is a typical enterprise that covers both 2B and 2C services. Huawei's operator and Huawei enterprise business are all 2B-oriented, while Huawei's