This email highlights it. Welcome Email 3: Summer Tomato Summer Tomato Welcome Email Darya Rose is a neuroscientist (yeah, she has a PhD) who helps people lose weight without dieting. Subscribers receive this welcome email industry leads after requesting their "starter kit" lead magnet. I like this email partly because of the simplicity of the lead magnet. Darya has found that offering a lead magnet is much more compelling than asking people to sign up for an email newsletter.
Instead of going through a whole main magnet design process, she collected some of her best blogs, called it industry leads a “starter kit,” and emailed it. Brilliant. Perfect if you're short on time and resources. This type of email is also nice because the lead magnet itself provides people with useful content. It's Summer Tomato's first brand touchpoint and key differentiator, and subsequent emails of this automation build on its "lose weight without dieting" promise.
Takeout: Simple lead magnets are fine. If you don't know how to create a fancy ebook or video, a simple collection of resources can do the trick. Reinforce the brand message. “My goal is not to help you for weeks or months. My goal is to industry leads help you for YEARS. That's Summer Tomato's value proposition, and Darya spells it out. Credibility. Darya mentions thousands of readers and shares a chapter from his book. At this point, the reader knows she has a doctorate, but these add to her credibility.