If the recipient is engaged, are they actively engaging email list with this sender over others? If someone interacts with emails from amazon but does not interact with daily horoscope content, gmail will route the horoscope content to the junk or spam folder. If the recipient sees a message in the spam folder and drags it to the main inbox, it helps to recycle the inbox to not mark those emails as spam. Gmail places more emphasis on marking an email as "Not spam" in the spam folder than marking an email as spam in the inbox.
While past engagement and sender reputation are two important spam filter factors, also make sure to keep these spam words in mind when writing your emails. 4. When is the best time to send an email? The best time to send an email depends on your email list brand, your company, and your contacts. In other words, the best time to send an email is when your contacts want to receive it. Some contacts want a daily, weekly, or monthly email. Other contacts only want to hear from you when you have a discount to offer. For each email, ask yourself: how have contacts interacted with similar emails sent at similar times in the past?
Is there room for improvement? Where in the email list customer journey does this email make the most sense? When would I like to receive this email? Put yourself in your contacts' shoes: if you just bought a car, would you like to receive a bunch of emails related to the purchase of a car right after? Every contact is different, so identifying the best time to send an email is never an exact science. Predictive sending uses machine learning to analyze each contact's opens, clicks, and conversions to determine the best time to send for that person. Learn more about predictive sending here. 5. How can I make sure my first email to a new contact