How does the media control the appearance of advertisements at the moment of opening the application? In just a few seconds, what process did the ad go through? 1. Ad Requests As a media party, when the user opens the application, the filtering of various request conditions has already begun, and finally decides whether it can constitute an advertisement request and seeks the response of the advertisement source. It is worth mentioning that, due to the different scales of media parties, the advertising sources they access will probably be divided into the following categories: (1) SDK Most small and medium-sized media will connect to the monetization channel SDK, such as Toutiao SDK and Guangdiantong SDK; or directly connect with aggregation SDKs, saving the trouble of connecting sub-channels, such as Mopub and Ironsource. (2) DSP For larger-scale media companies, in order to expand their revenue sources, they generally access third-party DSP platforms with strong bidding levels to realize long-tail traffic and enhance the efficiency of realization. (3) Direct customer/ADX platform Medium and large media companies usually build their own business teams and provide corresponding advertising platforms to serve direct customers.
On the other hand, it will also access the ADX platform to obtain higher media income by selling traffic in layers and combining multiple transaction modes (such as rtb, pdb, etc.). 2. Ad loading and display After the media party inquires about the incoming advertising source, within the control time, if there is a response from the advertising source, it will select the highest ecpm advertisement and load resources; if there is no response from the advertising source, load the bottom advertisement of the media, Or give up showing. During the ad loading process, there are two situations: Case 1: There is an ad cache locally. In this case, the advertisement can be loaded directly, which not only saves bandwidth resources, but also speeds up the display time of the advertisement Phone Number List and improves the user experience. During the user's residence time, advertisements are effectively exposed, and the revenue of the media can be maximized. Case 2: There is no local ad cache. In this case, it is necessary to complete the downloading and loading of resources within a limited time. You may ask what is the limited time?
Under normal circumstances, the limited time = user residence time - 1s, that is, the total time spent on resource download and loading actions should be less than the user residence time. When the ad is finally loaded, and it is thought that it can "make a lightning debut", at this time, the user swipes to another page, then this hard-loaded ad can only be missed. Goodbye~ It should be noted that in addition to the time-consuming downloading and loading of resources, other situations will also result in failure to expose. For example, the network is interrupted during the resource download/loading process, the resource download fails, and the required content after the resource is downloaded is incomplete... These will affect the success rate of the final advertisement display.